Top-of-Funnel
Driving Mid-Market Growth by 10X
If you're a boutique, small, or mid-sized Tech Consultancy, we'll grow your pipeline by 10x using our proprietary ToFu framework!Our ToFu Advisory service accelerates your growth through an integrated approach to strategic planning, marketing, team development, and operations.Our ToFu Execution service transforms your outbound sales through high-velocity, multi-channel prospect engagement.Read more below and contact us to reinvent your Top-of-Funnel growth engine!
“Companies leveraging a multi-channel top-of-funnel strategy (including outbound email, LinkedIn outreach, etc.) produce 1.4x more qualified leads per quarter than those focusing on inbound or referrals alone.”- Forrester (Demand Waterfall Data, 2021)
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Our Top-of-Funnel Advisory Service
LaunchLab's ToFu Advisory service accelerates your growth through an integrated approach to strategic planning, marketing, team development, and operations.We begin with a comprehensive assessment of your current state, including competitive analysis and KPI development. Then, we create your customized growth roadmap - from sales funnel optimization and LinkedIn automation to team structure and CRM integration.Partner with LaunchLab to transform your entire growth engine - from strategy to execution. We deliver the frameworks, tools, and expertise to drive sustainable revenue growth.
“For mid-sized B2B services companies, systematic outbound programs focusing on early-stage “suspect” identification lowered cost per acquisition (CPA) by 15–20% within 18 months, due to more predictable pipeline.”Forrester (The Total Economic Impact™ of Outbound, 2023)
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Our Top-of-Funnel Execution Service
LaunchLab's ToFu Execution service transforms your outbound sales through high-velocity, multi-channel prospect engagement.We validate every critical element - from ICP alignment and prospect lists to messaging and outreach channels. Then we execute a comprehensive outreach strategy across email, phone, and LinkedIn, managing everything from CRM data to meeting handoffs.Partner with LaunchLab to supercharge your outbound sales engine - we'll drive pipeline growth while you focus on closing deals.
“Small to mid-sized digital/IT consultancies with formal outbound functions often realize a 1.3–1.8x higher marketing ROI compared to peers using only inbound demand generation.”IDC (SMB Services Marketing Trends, 2021)
about us
Hi, We're MJ and Steve Cubberly
We combine our distinct expertise to create a powerful ToFu team.MJ excels at sales and marketing, bringing her talent for strategic networking and business growth across multiple industries including healthcare and technology.Steve provides deep technical expertise in IT and AI, along with proven experience in turning strategic vision into tangible results.Our complementary strengths enable us to deliver comprehensive solutions that bridge strategy and execution for our clients.We look forward to working with you!
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Contact Us
Let's talk about how to take your consultancy to the next level!